Katja Cho ✸ About - Katja Cho ✸ Design Direction

Katja Cho

Design Direction

New York City

Work

Hi, I'm Katja. I dig the tension between strategy and systems and how they can be used to innovate design solutions that center people and planet.

Biography

I use design to build and break systems and processes through strategic lenses built by collaborative processes and teams. Core to my practice is iterative prototyping and brand and product development to bring about transformation both internally and externally. I foster collaborative and transparent work groups, coordinate design efforts across multidisciplinary teams, and empower inclusive design decisions at each stage – making more impactful design decisions and building happier teams.

I hold a Master of Design with a focus on Social Innovation and Service Design from Ravensbourne. My undergrad focused on design and media from Parsons the New School for Design.

Areas of focus

Identities + systems

Research (desk & field)

Semiotics and decoding

Hosting and organizing workshops

Design management

Service design

End-to-end product development

Scalable systems

Accessibility-and-inclusivity-led initiatives

Skills

Adobe CC (including After Effects and Premiere)

Figma

HTML, CSS

Interface design (UI/UX)

Motion design

Wordpress

Illustration

Iconography

Experience

TBWA (/WorldHealth) – 2025 | VP Design Director

Financial Times – 2023 | Sr. Design Manager

TRIPTK (Havas) – 2021 | Design Director

for Estée Lauder

Sub Rosa – 2019 | Design Director

Hearst – 2014 | Design Director

Cosmopolitan, Art Director

ELLE/Marie Claire, Senior Designer

Personal

When not designing, I can be found working on forever-projects (such as creating my own tarot deck) or in a print studio. I ardently love media of all forms and will take on any media-related projects with joy.

katja.space
Based in NYC

Katja leads design direction across systems, strategy, and identity, focusing on brand transformation. She unites multidisciplinary teams to deliver innovative, scalable design solutions that centre people and the planet, fostering better design outcomes and happier teams.

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