Katja Cho
Design Direction
New York City
Hi, I'm Katja. I dig the tension between strategy and systems and how they can be used to innovate design solutions that center people and planet.
Biography
Core to my practice is transformation. I look for ways that design might impact change both internally and externally, across strategy, systems, and processes, intersecting experience, technology, and product development. I help organisations to develop innovative and sustainable design practices, using design to better connect to their audience through strategic, systematic approaches, both at an identity and tone level. My experience is a mix of design applications, ranging from research, to systems, to services, to products, to design itself.
I hold a Master of Design with a focus on Social Innovation and Service Design from Ravensbourne. My undergrad focused on design and media from Parsons the New School for Design.
Areas of focus
Identities + systems Research (desk & field) Semiotics and decoding Hosting and organizing workshops Design management Service design End-to-end product development Scalable systems Accessibility-and-inclusivity-led initiativesSkills
Adobe CC (including After Effects and Premiere) Figma HTML, CSS Interface design (UI/UX) Motion design Wordpress Illustration IconographyExperience
Apple TV – 2025 | Sr. Design Director TBWA (/WorldHealth) – 2024 | VP Design Director Financial Times – 2023 | Sr. Design Manager TRIPTK (Havas) – 2021 | Design Director
for Estée Lauder Sub Rosa – 2019 | Design Director Hearst – 2014 | Design Director Cosmopolitan, Art Director ELLE/Marie Claire, Senior DesignerPersonal
When not designing, I can be found working on forever-projects (such as creating my own tarot deck) or in a print studio. I ardently love media of all forms and will take on any media-related projects with joy.