An editorial package centered around dating during Covid.

ROLE

Provided supplemental infographics and motion graphics.

Content providing a unique social strategy that defines YouTube’s presence during Covid-19 across their #WithMe channel including Graduate #WithMe, a large scale event celebrating graduates of 2021, featuring celebrity speakers and performers.

ROLE

Using YouTube's core brand guidelines, created the look & feel for the approaach, designed assets, illustrations, and presets for the channel including art direction for post-production video graphics.

CREDITS

Motion by Sandy Li-Chang Pan, Strategy by Matt Sim, Production by Maggie Carr

A sizzle reel that showcases and elevates the work done across all Hearst brand.

ROLE

Provided art direction for pace, style, and execution.

CREDITS

Motion Design by Hayeon Kim

HANS is a chat app analytics bot, whose cheeky and helpful personality make gathering data for content teams easier and more accessible. HANS's core identity is being reliable and efficient, personable to the core. His visual identity is meant to reflect how appraochable he is, while not being overly human  or gender confirming.

ROLE

Partnered with Toast Studio to create HANS's identity and provided art direction for his look, aesthetic, and personality.

CREDITS

3D illustration by Chris Guyot at Toast

NewFronts is a yearly marketplace showcase for digital content creators across the media industry. Hearst hosted an in-house event to premiere content.

ROLE

Designs, illustration, look and feel.

CREDITS

Motion by Sandy Li-Chang Pan

Popular Mechanics explores the nature of rogue internet service providers, honing in on a company called Monkey Brains located in San Francisco. The feature explores the nature of how the technology works on a granular level, the monolopy large internet service providers create, and the technical restrictions that go into opting into use indie companies to gain internet access.

ROLE

Provided the style guide for the feature, illustrations, and design for infographics.

CREDITS

Motion design by Sandy Li-Chang Pan

A classic composite character builder based on aspects such as class, zodiac, personality, and style, harkening back to the days of old role playing games.

ROLE

Design, illustration, and motion design.

With the rise of popularity of astrology, the techniques behind more complex areas of the field, such as chart mapping, are being sought out as a means to explain personality, destiny, and purpose. This explainer helps to deconstruct exactly how to read a natal chart and what the results mean.

ROLE

Story board, design/illustration, and motion design.

A legacy brand, House Beautiful, sought to modernize for the millenial era. In re-branding, a more vibrant color palette, partnered with strong typography, sleek illustrations, and relatable animation, helped to bring the brand back to life.

ROLE

Provided art direction for the brand's new identity, overseeing design, illustration, and animation.

CREDITS

Design and illustration by Nicole Pivirotto and Emily Suvanvej, animation by Eddie Phan and Hayeon Kim

App identity for fitness and lifestyle brand called All Out Studios.

ROLE

Logo design and visual identity, art direction for motion.

CREDITS

Motion design by Eric Rosati